Consumer Truth

The truth is out there...

Isabelle Albanese, President and Founder
Isabelle Albanese, President and Founder
isabelle@consumertruth.com

The truth is out there.  The trick is finding it. Oscar Wilde once said, “The pure and simple truth is rarely pure and never simple.”  I believe that mirrors a marketer’s challenge in finding true consumer insight as well. We have a keen sense and unique talent for discovering the consumers’ truth. Take a look at our video and we’ll tell you how.  Check out our client page and you’ll see the famous brands for which we’ve found truth.  Welcome!

Ken Quaas, Co-President
Ken Quaas, Co-President
ken@consumertruth.com

Mark Twain said, “The truth is mighty and will prevail”.  He speaks the truth - especially when it comes to marketing, an art that is often maligned for creating “mis-truths”, to put it gently. We believe that mighty marketing results from knowing and applying the consumer’s truth about an idea, product or brand.  When you strike that chord of truth, you can feel the energy that resonates from consumers. That’s what makes discovering the truth both fun and exciting, and helps our clients prevail.