ConsumerTruth Website

Truth is always exciting. Speak it then. Life is boring without it.

The Truth About Us

Marketing Consulting Through Consumer Insight – Consumer Truth® helps uniquely position and build brands and businesses. more

Truth from Insight: Our extensive expertise in consumer motivation is derived from conducting more than 1,500 Truth Discovery™ (e.g. focus group) sessions across a myriad of consumer demographics and categories. more

Truth from Experience: Consumer Truth® was founded in 1999 and is led by Isabelle Albanese and Ken Quaas, two senior marketing professionals with combined experience of nearly 50 years in marketing and communications. more

The Truth Is Out There!

Get Isabelle’s new book on evaluating communications at Amazon.com

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Published Articles and Interviews

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What's Truly Different

  • We give it to you straight. After all, how could we call ourselves Consumer TRUTH and not tell it like it is? more
  • We are fluent in the languages of both marketers and consumers. more
  • Our methodologies in discovering insights – consumer “truths” – are unique and proprietary. more
  • Our clients tell us these advantages set us apart. more

Clients Who Have Found Truth

  • Consumer Products view
  • Retail Brands view
  • Service Brands view
  • Advertising Agencies and Consulting Firms view
  • What Our Clients Say view

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