Truth is always exciting. Speak it then. Life is boring without it.
Marketing Consulting Through Consumer Insight – Consumer Truth® helps uniquely position and build brands and businesses. more
Truth from Insight: Our extensive expertise in consumer motivation is derived from conducting more than 1,500 Truth Discovery™ (e.g. focus group) sessions across a myriad of consumer demographics and categories. more
Truth from Experience: Consumer Truth® was founded in 1999 and is led by Isabelle Albanese and Ken Quaas, two senior marketing professionals with combined experience of nearly 50 years in marketing and communications. more
Get Isabelle’s new book on evaluating communications at Amazon.com
The 4Cs of Truth in Communications
Author: Isabelle Albanese
Published Articles and Interviews
Review from Amazon:
The 4Cs is a disciplined approach to developing and understanding effective communication and provides a framework that everyone on the team can understand...Using her methods helped the team develop communication that was stronger and more effective than when we started.
Kelly Gronlund
Senior Insights Manager,
Unilever Corp.
more about the book