Marketing Consulting Through Consumer Insight

Consumer Truth® helps uniquely position and build brands and businesses by combining qualitative research with strategic marketing thinking to discover the truth about what motivates consumers and how to effectivelycommunicate with them.

Truth From Insight

Our extensive expertise in consumer motivation is derived from conducting more than 1,500 Truth Discovery™ sessions across a myriad of consumer demographics. These include focus groups, in-depth interviews as well as “on-site insight” methods like at-home ethnographies and in-store “shopnographies”.

Truth From Experience

Consumer Truth® was founded in 1999 and is led by Isabelle Albanese and Ken Quaas, two senior marketing professionals with combined experience of nearly 50 years in marketing and communications. We work with some of the world’s biggest companies and best-known brands, spanning many business segments - including packaged goods, retail, financial services, travel, restaurants and business-to-business segments.

Marketing Consulting Through Consumer Insight

• We give it to you straight. After all, how could we call ourselves Consumer TRUTH and not tell it like it is? We pride ourselves in the ability to discover and clearly deliver highly actionable marketing insight. Our clients tell us this is refreshing, valuable and saves them time and money.
• We are fluent in the languages of both marketers and consumers. We have considerable experience on both sides of the focus room mirror. We know the end game.  So we think like marketers as we search for consumers' truth.
• Our methodologies in discovering insights – consumer “truths” – are unique and proprietary. We are consumer experts in discovering these truths because we approach each consumer as an individual with unique talents and valuable contributions. Our goal is to understand what truly matters to them – their own, unique truth.
• Our clients tell us these advantages set us apart. It’s why they value us so highly. It’s also why they consider us their true partners. And it’s why so many come to us again and again.