Read all about our handy little model for identifying, evaluating and presenting stand-out effective communication. “The 4Cs of Truth in Communications®” presents, in an easy-to-digest format, a fool-proof way for recognizing effective communication. No matter the stimuli – from traditional advertising, speeches, package graphics, product concepts, logos, menu boards (even email!) – applying “The 4Cs” will help you identify if your message rocks or if it’s likely to sink like one!
“The 4Cs framework is startling in its simplicity. That of course, is the power. It is easy to remember and easy to use. The 4Cs framework can lead to better creative executions and better creative executions will lead to stronger business results.”
–Tim Calkins, Clinical Professor of Marketing at Northwestern University’s Kellogg’s School of Management
“An easy guide on how to assess marketing communications efforts,”
January 5, 2008
–Midwest Book Review (Oregon, WI USA)
February 7, 2011. Isabelle appears on the ABC-Chicago Channel 7 morning news show for the 4th consecutive year to review Superbowl advertising effectiveness.