Consumer Truth

What happens here can help you market everywhere!

Bring all the energy of Las Vegas to your marketing and advertising plan.
We have an on-going relationship with state-of-the-art facilities in Las Vegas,
where we have conducted both qual and quant research. Benefits:

  • “Virgin” respondents in a relaxed, energetic environment
  • Cross-section of the U.S.– geographically, demographically,
    psychographically
  • Access to latest technology used to evaluate TV shows/pilots/gaming and
    advertising. (e.g. 3DTV, brain-scanning, eye-tracking, etc.)
  • State of the art professionally equipped test kitchens– technologically updated
    and computer-synched
  • Excellent way to copy test advertising for mass-targeted products/services
    (e.g. food/bev, QSR, hotels, casual dining, entertainment, technology, travel, etc.) 
    • Topline results in 3 days
    • Immediate on-site qualitative among quant participants for “why” probing