Isabelle Albanese

Isabelle Albanese - Founder, Author, Professional Facilitator, Certified Expert in Consumer Research

24 years marketing, positioning and strategic planning experience across a variety of consumer products, retail, with a knowledge specialty in food and women’s personal care products
Former senior manager at leading ad agencies in New York and Chicago including JWT & Ted Bates Worldwide (15 years agency experience)
Author of the book “The 4Cs of Truth in Communications™”; industry and conference speaker
Certified at the Expert Level in Consumer Research by the Marketing Research Association (MRA).
Member -Qualitative Research Consultants Association (QRCA) & American Marketing Association (AMA)

Ken Quaas

Ken Quaas - Professional Facilitator, Certified Expert in Consumer Research

25 years developing marketing and communication strategies for consumer products and with a knowledge specialty in restaurant, retail and spirits marketing.
Former senior manager at leading ad agencies in New York and Chicago including Saatchi, Ted Bates Worldwide and D’Arcy (18 years agency experience)
Certified at the Expert Level in Consumer Research by the Marketing Research Association (MRA).
Certified professional facilitator at RIVA Institute
Member Qualitative Research Consultants Association (QRCA); American Marketing Association (AMA) and Marketing Research Association (MRA)

Sally Grosskopf - Senior Consultant

14 years in advertising and marketing, managing leading consumer products brands from Procter & Gamble, Kraft, Colgate-Palmolive, Johnson & Johnson, The Clorox Company and Warner-Lambert
Former senior manager at leading ad agencies in New York (J. Walter Thompson and Young & Rubicam), Chicago (Foote Cone & Belding) and San Francisco (DDB Needham)
Certified by the RIVA Institute as a professional facilitator

Valerie Mandarino - Project Manager

Liaison between field/research facility and client, management of communication with research facility to include consumer recruitment monitoring and all logistics
Former administrative head at law firm (10 years)
Free-lance professional transcriber of qualitative research discussion (7 years)