Through unique TRUTH DISCOVERY™ tools, we uncover consumer connections
Explores those “A-HA moments” consumers realize, confirm or recall their underlying beliefs, feelings and associations with your brand.
Explores consumers’ own inner essence – who they are and how they relate to the world around them – and how that defines a construct for maintaining brand relationships.
Explore your brand’s positioning from the consumers’ point of view. Using "strings" of benefits, reasons to believe and concept idea language, we tie together the “strings of truth”™ to help get at the ultimate consumer- centered positioning for your brand.
Explores the edges of a brand; what it is and can be in the minds of consumers and what it is not and can never be. Provides rational structure around sometimes irrational brand associations, and helps to objectively assess competitive brand perceptions.
Explores a brand’s present and potential imagery using multi-layered projective techniques and other expositions of imagination.
A fool-proof, sure-fire, easy to apply model for evaluating effective communication. We use it mostly for advertising assessment from storyboards through rough-cut to finished ad. We also use it a lot for product and positioning concept evaluation as well as packaging, logos, brochures and menu boards – anything that communicates a message to consumers. (more about the 4Cs model)