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The 4Cs of Truth in Communications™ - Read all about our handy little model for identifying, discussing, evaluating and presenting stand-out effective communication.
The 4Cs of Truth in Communications™ presents - in an easy-to-digest format - a fool-proof way for recognizing effective communication.
No matter what the stimuli – from traditional advertising, to speeches, package graphics, concepts, logos, menu boards – even e-mails! - applying the 4Cs will help identify if it really rocks or if it’s likely to sink like one!
A 2006 survey of business groups said that 1 out of 4 young employees are "deficient in written communication."
The good news? You don't have to be an expert writer to accomplish messaging mastery. Anyone can do it using our simple tool called The 4Cs!
- Want the book? Click here
- Want to see a press kit for possible articles?
Click here - To inquire about articles or interviews, contact: CLewis1333@aol.com
- To inquire about speaking engagements or 4Cs seminars, contact: isabelle@consumertruth.com
- To order in bulk for conferences or corporate meetings: contact Paramount Market Publishing at www.paramountbooks.com